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Agency Case studies

Outback Research Compounds — Zero to $145k AUD/Month on Meta in 90 Days

How Socialhook scaled Outback Research Compounds from no paid presence to $145k AUD/month at 3.4× ROAS with TGA-compliant Meta creative.

Client Outback Research Compounds Vertical Research peptides — DTC ecommerce Platforms Meta Engagement November 2025 · 3 months
Outback Research Compounds Meta ads case study cover

Executive Summary

Outback Research Compounds, an Australian research peptide supplier, had no paid media presence. Facing Australia’s high CPMs and stringent TGA regulations, they were hesitant to invest in Meta Ads. Our agency built their complete acquisition system — implementing advanced tracking, developing TGA-compliant creative frameworks, and executing a conversion-only campaign strategy designed for immediate purchases. No awareness campaigns. Every dollar optimized for revenue. Within 90 days, Outback Research Compounds scaled from $0 to over $145,000 AUD/month in revenue, achieving a 3.4× ROAS and a $45.20 AUD CPA.

Brand Overview

Outback Research Compounds is an Australian supplier of premium research peptide compounds. They emphasize ethical sourcing, lab-grade purity, and fast Australian shipping. Their customer base includes academic researchers, biotech firms, and individual scientists across Australia.

The Challenge

  • Zero Meta Infrastructure: No tracking, no Pixel, no data.
  • High Australian CPMs: Requires premium AOV and precise targeting.
  • TGA Compliance: Australia’s Therapeutic Goods Administration adds layers of regulatory complexity.
  • No Creative Assets: Only basic product imagery.
  • Starting Budget: $18,000–$22,000 AUD/month.

Strategy

1. Tracking Infrastructure

  • Full Pixel + CAPI implementation
  • Custom conversions for “TGA Disclaimer Acknowledged” and “COA Download”
  • 18+ age-gate tracking integration
  • GA4 with enhanced e-commerce tracking

2. Campaign Architecture (Conversion-Only)

| Campaign Type | Objective | Optimization Event | Budget | | --- | --- | --- | --- | | Prospecting — Broad Australia | Conversions | Purchase | 35% | | Prospecting — Scientific Interests | Conversions | Purchase | 25% | | Prospecting — Advantage+ Shopping | Conversions | Purchase | 15% | | Retargeting — High Intent | Conversions | Purchase | 15% | | Retargeting — Website Visitors | Conversions | Purchase | 10% |

  • “Pod” ad account structure for risk diversification
  • CBO for efficient budget allocation during scale
  • Geo-targeting exclusively to Australian states

3. Audience Strategy

Prospecting:

  • Broad Australia — age 28–58, AU geo
  • Interest stacks — Australian Universities + Biotech Industry + Scientific Research
  • Advantage+ — full automation with AU targeting

Retargeting:

  • High Intent — AddToCart + InitiateCheckout (7 days)
  • Website Visitors (14 days)
  • Product Page Viewers (21 days)

4. Creative Strategy — “Australian Research Authority”

Core Messaging:

  • “Australian-Sourced Research Compounds”
  • “Ethically Sourced, Lab-Grade Purity”
  • “Express Australian Shipping”
  • TGA Compliance Disclaimer prominent

Creative Assets:

| Creative Type | Qty | Description | | --- | --- | --- | | Premium Product Shots | 6 | High-end imagery with Australian landscape elements | | Lab Authority Videos | 4 | Ethical sourcing emphasis with professional voiceover | | Purity Carousels | 3 | Showcasing certificates and purity percentages | | Advertorial Content | 3 | “How to Verify Peptide Quality in Australia” |

  • TGA Compliance: All ads linked to landing pages with mandatory 18+ age verification and explicit TGA non-approval disclaimers.

5. Offer Strategy (High AOV Focus)

  • Free express shipping on orders over $175 AUD
  • Premium research bundles at 20% savings
  • Loyalty program for institutional researchers
  • First-order 10% discount via Meta-exclusive code “AUSRESEARCH”

Execution

Phase 1 — Setup (Weeks 1–2)

  • Full tracking implementation including age-gate
  • Creative production (16 assets)
  • TGA-compliant landing page optimization

Phase 2 — Launch (Weeks 3–4)

  • $550 AUD/day across prospecting campaigns (Purchase optimization)
  • Tested 16 creatives across 5 ad sets
  • 88% ad approval rate
  • Initial CPA: $58.40 AUD

Phase 3 — Optimization (Weeks 5–8)

  • Scaled to $1,100 AUD/day
  • Introduced retargeting and Advantage+ campaigns
  • Built 1% LAL from high-AOV purchasers
  • Achieved stable $50 AUD CPA

Phase 4 — Scale (Weeks 9–12)

  • Scaled to $1,800 AUD/day
  • Expanded LAL testing (1%, 2%, 3%)
  • Launched 10 new creative variants
  • Achieved $45.20 AUD CPA, 3.4× ROAS

Results

| Metric | Result | | --- | --- | | CPA | $45.20 AUD | | CPATC | $2.85 AUD | | CPIC | $6.20 AUD | | ROAS | 3.4× | | AOV | $172 AUD | | Monthly Ad Spend | $42,650 AUD | | Monthly Revenue | $145,010 AUD |

Revenue progression: Week 1–2 $0 (setup) → Week 3–4 $21,000 AUD → Week 5–8 $72,000 AUD → Week 9–12 $145,010 AUD.

Conversion volume: Week 3–4 359 purchases → Week 5–8 1,440 purchases → Week 9–12 3,208 purchases.

Key Takeaways

  1. TGA compliance is foundation. Integrating TGA disclaimers and age-gates from day one prevented account issues and built user trust.
  2. Premium AOV offsets high CPMs. Structuring offers around the $175+ free-shipping threshold pushed AOV to $172, making the $45.20 CPA highly profitable.
  3. Advantage+ accelerates Australian scale. Once sufficient data existed, Advantage+ Shopping became a top performer by leveraging Meta’s AI across Australian audiences.
  4. Pod account structure mitigates risk. Isolating campaigns across multiple ad accounts prevented widespread issues from single policy flags.
  5. Ethical sourcing resonates. Australian researchers responded strongly to “ethically sourced” messaging.