Maple Research Peptides — Zero to $120k CAD/Month on Meta in 90 Days

Executive Summary

Maple Research Peptides, a Canadian research peptide supplier, had zero paid media presence. Relying solely on organic growth, they were missing the opportunity to scale acquisition predictably. Our agency built their complete Meta Ads infrastructure — implementing full tracking, developing a “Canadian Research Excellence” creative framework, and executing a conversion-only campaign strategy optimizing directly for purchases. No awareness campaigns. No traffic objectives. Within 90 days, Maple Research Peptides scaled from $0 to over $120,000 CAD/month in revenue, achieving a 3.5× ROAS and a $28.40 CAD CPA.

Brand Overview

Maple Research Peptides is a Canadian supplier of pharmaceutical-grade research peptide compounds. They emphasize domestic operations, verified purity, and fast Canadian shipping. Their customer base includes academic institutions, private labs, and individual researchers across Canada.

The Challenge

• Zero Meta Infrastructure: No Pixel, no CAPI, no tracking events.
• No Paid Media Assets: Only basic product photos.
• Compliance Concerns: No framework for navigating Meta’s policies in Canada.
• Limited Starting Budget: $15,000–$18,000 CAD/month to prove concept.
• Skepticism: Leadership doubted Meta viability for peptides.

Strategy

1. Tracking Infrastructure

• Full Meta Pixel + CAPI implementation
• Custom conversions for “Purity Report Download” and “Shipping Calculator Use”
• GA4 integration with comprehensive UTM tracking
• Event prioritization with Purchase as primary conversion event

2. Campaign Architecture (Conversion-Only)

| Campaign Type | Objective | Optimization Event | Budget | | --- | --- | --- | --- | | Prospecting — Broad Canada | Conversions | Purchase | 40% | | Prospecting — Research Interests | Conversions | Purchase | 25% | | Retargeting — Website Visitors | Conversions | Purchase | 20% | | Retargeting — Cart Abandoners | Conversions | Purchase | 15% |

• Clean Business Manager with full verification
• ABO (Ad Set Budget Optimization) for granular control during testing phase
• CBO transition during scaling phase

3. Audience Strategy

Prospecting:

• Broad Canada — age 25–55, Canada geo, no interests
• Interest stacks — Biotechnology + Pharmaceutical Research + Canadian Universities

Retargeting:

• Website visitors (7/14 days)
• AddToCart abandoners (7 days)
• Product page viewers (21 days)

4. Creative Strategy — “Canadian Research Excellence”

Core Messaging:

• “Canadian-Made Research Compounds”
• “Pharmaceutical-Grade Purity”
• “Fast Canadian Shipping”
• “Trusted by Canadian Researchers”

Creative Assets:

| Creative Type | Qty | Description | | --- | --- | --- | | Product Shots | 5 | Clean imagery with maple leaf trust badges | | Lab Videos | 3 | Authority videos with Canadian voiceover | | Carousels | 4 | Compound showcases highlighting Canadian sourcing | | Advertorials | 2 | Educational content on peptide purity verification |

• Compliance: All creatives featured “FOR SCIENTIFIC RESEARCH USE ONLY” disclaimers integrated into visuals.

5. Offer Strategy

• Free shipping threshold at $150 CAD
• 10% first-order discount for Meta traffic (“CANRESEARCH”)
• Bulk research bundles with volume pricing

Execution

Phase 1 — Setup (Weeks 1–2)

• Full tracking implementation
• Creative production (14 assets)
• Landing page optimization

Phase 2 — Launch (Weeks 3–4)

• $450 CAD/day across prospecting campaigns (Purchase optimization)
• Tested 14 creatives across 4 ad sets
• 91% ad approval rate
• Initial CPA: $36.80 CAD

Phase 3 — Optimization (Weeks 5–8)

• Scaled to $900 CAD/day
• Introduced retargeting campaigns
• Built 1% LAL from purchasers
• Achieved stable $31 CAD CPA

Phase 4 — Scale (Weeks 9–12)

• Scaled to $1,400 CAD/day
• Expanded lookalike audiences (1%, 2%, 3%)
• Launched 8 new creative variants
• Achieved $28.40 CAD CPA, 3.5× ROAS

Results

| Metric | Result | | --- | --- | | CPA | $28.40 CAD | | CPATC | $1.78 CAD | | CPIC | $4.25 CAD | | ROAS | 3.5× | | AOV | $142 CAD | | Monthly Ad Spend | $34,300 CAD | | Monthly Revenue | $120,050 CAD |

Revenue progression: Week 1–2 $0 (setup) → Week 3–4 $18,500 CAD → Week 5–8 $62,000 CAD → Week 9–12 $120,050 CAD.

Conversion volume: Week 3–4 502 purchases → Week 5–8 2,000 purchases → Week 9–12 4,227 purchases.

Key Takeaways

1. Canadian positioning builds trust. Emphasizing Canadian operations and sourcing created strong differentiation and compliance-safe messaging.
2. ABO provides testing precision. Using Ad Set Budget Optimization during testing allowed for precise identification of winning audiences before transitioning to CBO for scale.
3. Free-shipping thresholds drive AOV. Setting the free-shipping bar at $150 CAD pushed average orders to $142, maximizing profitability.
4. Conversion-only from day one. Optimizing directly for purchases — not traffic or engagement — meant every dollar contributed to revenue from the start.
5. 91% approval rate. Rigorous compliance integration into visuals produced near-perfect ad approval rates.